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Archive for October, 2009

Top 5 SEO myths…

Sunday, October 25th, 2009

Found a great little article in this months .net magazine (November 2009)../

Top 5 SEO myths

1. Search engine technology is moving too fast : I can’t keep up!

While search engine technology is indeed moving fast, the underlining concepts of SEO remain the same. Create interesting and valuable content on a well designed and developed infrastructure. If you can get that covered, you’re well on your way. The basics will get you a long way!

2. Submitting my website to the search engine takes forever.

While you can manually submit your site, chances are it will be automatically discovered during a search engine’s indexing process. So just submit your main pages once.

3. SEO is dangerous and can get my website taken off the search engines.

While some people still try to trick the search engines, a successful SEO strategy focuses on creating a well informed, useful website.  If it’s useful for users and easy to use, you stand a good chance of ranking well.

4. Keywords and description META tags are the most important of SEO

While this may have been the case many years ago, the keywords tag is now all but defunct and the description tag is far less important than the actual content and structure of your pages and website.

5. I’ll see results from SEO quickly

There’s no denying that SEO takes time, but if done correctly the reward can be huge and the return on investment substantial. Develop a monthly review process to monitor SEO performance.

Hope this helps. Don’t forget to contact me for SEO services…

Best,

Paul.

Online advertising ‘overtakes TV’

Thursday, October 1st, 2009

I suppose it was bound to happen, the amount spent on adverting online is more than the amount spent on television advertising.

Online spending grew to £1.752bn in the first half of 2009, TV spending dropped by 16.1% to £1.639bn.

What is classed as advertising online?

  • eMail campaigns
  • Classified adverts
  • Display adverts
  • Search engine marketing

The report by the Internet Advertising Bureau and PricewaterhouseCoopers said “The recession had accelerated the migration of advertising  spending to digital technology – from more traditional media such as print, radio and TV advertising to online”

Best,

Paul Newton.