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Archive for May, 2010

PDF brochure design service – a great marketing tool for your business!

Monday, May 31st, 2010

PDF (Portable Document Format) is a great way of sending brochures, marketing and advertising material via the internet or email. But how is a PDF format brochure created?

Firstly I design the artwork as normal (as if the brochure is going to print). To get the artwork into PDF format it’s important to think about…

  • File size. It’s important to compress the raw file size down to an acceptable size so that it can be delivered and opened via the internet or email relatively quickly.
  • However it’s crucial not to compress the file size too much, otherwise the artworks quality will degrade – images may start to pix-elate.
  • Printer friendly. I also have to think about PDF print format – the end user should be able to print the document out in A4 format without anything being removed due to incorrect margin settings.

Have the facility to email a document to a client (instead of using a printer + post) can save a business hundreds (or even thousands) of pounds.

For an example of a PDF brochure click here

To find out more about my design for print (+PDF) service please click here…

Best,

Paul.

Browser Stats for April 2010

Thursday, May 13th, 2010

The latest browser stats for April (from W3 Counter) show a continued slow decline in the use of Internet Explorer. However IE (across all versions) market share is still the largest at 46.9%.

In second place is Firefox (31.6%)
The third most popular browser is Chrome (8.0%)
Forth is Apple’s Safari (5.4%)
And the 5th most popular is Opera (2.1%)

Browsers by version

Thankfully the stats from April show that IE6 usage slipped by 0.92% over the month.

1 Internet Explorer 8 25.14%
2 Firefox 3.6 20.07%
3 Internet Explorer 7 13.47%
4 Internet Explorer 6 8.27%
5 Firefox 3.5 7.72%
6 Chrome 4 6.81%
7 Safari 4 5.07%
8 Firefox 3 3.24%
9 Opera 10 1.44%
10 Chrome 5 1.09%

Thanks, Paul.

SEO Advanced. New Search Engine Optimisation Service.

Friday, May 7th, 2010

So, what’s SEO (Search Engine Optimisation) Advanced?

SEO Advanced is a new service that aims to take your SEO to the next level. This new in-depth services involves ‘key word/phrase analysis’ which is where your content is compared with Google’s most popular search phrases. This is done on a word-by-word basis for each and every website page. You will be supplied with the most relevant and popular ‘key words/phrases’ for each page. These ‘key phrases’ can then be included in your websites’ copy for optimum SEO results. Ask for a free consultation.

View the Google Service Range…

The SEO Advanced Process…

SEO Advanced is a new service by Paul Designs. It is primarily a Key Word/Phrase research process to discover what web users are
‘Googleing’ when searching for websites like yours. During this process we’ll discover which search phrases are most likely to bring visitors
to your site. There are several steps to this process (you will be consulted throughout)…

BRAINSTORM

We’ll meet up and discuss your business in detail. We’ll consider your target market; where do they live, what type of
people are they? What kind of key words and phrases would they use to find a business such as yours? During this
process we’ll make a list of key words or phrases that are important to you and your business.

CATEGORISE

Once we’ve brainstormed, we’ll be able to compile a core list of key words and phrases and categorise them to suit
your business.

RESEARCH

We’ll now look at every key word and phrase we’ve selected and analyse how popular each one is on Google’s UK
search engine. At this point we’ll also select other similar key words and phrases that are relevant to your business.

COMPILE

Now we’ll be able to compile a list of our preferred key words and phrases. If necessary we’ll also re-categorise,
including any other relevant words or phrases we’ve found during the research process.

REMOVE

Non-relevant keywords can be removed, also key words and phrases that are extremely low search count.

COMPETITIVENESS

How many other websites are targeting these key words and phrases that we’ve selected? We’ll rank the results into
three categories; ‘highly competitive’, ‘fairly competitive’ and ‘non-competitive’.

SELECT

Now we can select the key words and phrases with the best ‘current number of searches’ , ‘relevancy to your
website’ and ‘competition level’ ratio.

To discuss search engine optimisation, or to arrange a free no-obligation consultation, contact Paul Designs today on 0161 408 7999. Email : mail@pauldesigns.co.uk

For Pricing please view SEO Advanced PDF Brochure