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Posts Tagged ‘advertising’

Online advertising ‘overtakes TV’

Thursday, October 1st, 2009

I suppose it was bound to happen, the amount spent on adverting online is more than the amount spent on television advertising.

Online spending grew to £1.752bn in the first half of 2009, TV spending dropped by 16.1% to £1.639bn.

What is classed as advertising online?

  • eMail campaigns
  • Classified adverts
  • Display adverts
  • Search engine marketing

The report by the Internet Advertising Bureau and PricewaterhouseCoopers said “The recession had accelerated the migration of advertising¬† spending to digital technology – from more traditional media such as print, radio and TV advertising to online”


Paul Newton.