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Posts Tagged ‘Design’

The real cost of direct marketing – by post

Sunday, November 8th, 2009

I’m just thinking about the cost of sending an email newsletter Vs post outs. Both types can be used in harmony for the same campaign but it’s much more cost effective to use email to inform your customers of a new product, promotion or service.

Let’s say a small business wants to post a letter (generated in-house) to 500 of  it’s most loyal customers.

POST

Letterhead paper £0.05p
2nd class stamps £0.30p
Self seal envelopes £0.02p
Labour to stuff envelopes (£6.00 p/h) £0.10p
Ink (full colour) £0.07

So that’s about 0.54p per letter x 500 = £270.00

EMAIL

Cost to send 1 email (operation cost) £0.01p
2 1/2 hours labour (£29.00) £72.50

So that’s about £0.16p per email x 500 = £77.50

With regards to cost email is a clear winner, in this example by around £190.00.

WHERE I COME IN

  • I will create you a template design that fits your current branding/style (1 off cost)
  • I will integrate a ‘sign-up’ form into your website (1 off cost)
  • I can create and deploy your mail shot on your behalf each week, month or quarter…

BENEFITS

  • ‘unsubscribes’ handled automatically
  • See how many people opened your campaign
  • See how many people ‘clicked’ (visited your website) and what they clicked on
  • See how many people subscribed/unsubscribe in any given period
  • Compare the success of your campaign with your industry’s average

Want some more information? Please get in touch…pauldesigns.co.uk/contact

Best,

Paul.

Browser compatibility

Saturday, September 5th, 2009

There are so many new browsers around, and it’s important that your site looks good in all of them. To make sure of this I have the latest software available to check your website in the following browsers/versions…

  • Internet Explorer 6/7/8
  • Firefox 2+
  • Apple Safari
  • Google Chrome

Sometimes a website will not appear 100% as it should when viewed via Internet Explorer 6/7 (IE6/7) this because IE6/7 are outdated browsers using old rendering techniques.  I really don’t know why anyone still uses IE6, there are so many better (and safer) browsers available out there.  Secunia reports 142 vulnerabilities in Internet Explorer 6, 22 of which are unpatched, some of which are rated moderately critical in severity.

(more…)

Printing options

Sunday, August 30th, 2009

I’ve simplified the options for printing, making it easier to mix-and-match different items and quantities.

Prices on the whole have been reduced which is great news for you lot! Also, you now have the option of lithographic printing on letterheads (when purchased in 500/1000 amounts). The lithographic process delivers a printed paper that is usable in any home printer – including lasers.

Business card options remain the same but are priced seperately (so you only pay for the options you really want) such as double sided printing (great for marketing) and matt/gloss lamination (adds the classy touch).

Want to know more – see the features and price list here (in PDF format – opens in a new window)

You can also contact me via the website for more information…!