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The real cost of direct marketing – by post

Sunday, November 8th, 2009

I’m just thinking about the cost of sending an email newsletter Vs post outs. Both types can be used in harmony for the same campaign but it’s much more cost effective to use email to inform your customers of a new product, promotion or service.

Let’s say a small business wants to post a letter (generated in-house) to 500 of  it’s most loyal customers.


Letterhead paper £0.05p
2nd class stamps £0.30p
Self seal envelopes £0.02p
Labour to stuff envelopes (£6.00 p/h) £0.10p
Ink (full colour) £0.07

So that’s about 0.54p per letter x 500 = £270.00


Cost to send 1 email (operation cost) £0.01p
2 1/2 hours labour (£29.00) £72.50

So that’s about £0.16p per email x 500 = £77.50

With regards to cost email is a clear winner, in this example by around £190.00.


  • I will create you a template design that fits your current branding/style (1 off cost)
  • I will integrate a ‘sign-up’ form into your website (1 off cost)
  • I can create and deploy your mail shot on your behalf each week, month or quarter…


  • ‘unsubscribes’ handled automatically
  • See how many people opened your campaign
  • See how many people ‘clicked’ (visited your website) and what they clicked on
  • See how many people subscribed/unsubscribe in any given period
  • Compare the success of your campaign with your industry’s average

Want some more information? Please get in touch…