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Posts Tagged ‘pdf brochure’

PDF brochure design service – a great marketing tool for your business!

Monday, May 31st, 2010

PDF (Portable Document Format) is a great way of sending brochures, marketing and advertising material via the internet or email. But how is a PDF format brochure created?

Firstly I design the artwork as normal (as if the brochure is going to print). To get the artwork into PDF format it’s important to think about…

  • File size. It’s important to compress the raw file size down to an acceptable size so that it can be delivered and opened via the internet or email relatively quickly.
  • However it’s crucial not to compress the file size too much, otherwise the artworks quality will degrade – images may start to pix-elate.
  • Printer friendly. I also have to think about PDF print format – the end user should be able to print the document out in A4 format without anything being removed due to incorrect margin settings.

Have the facility to email a document to a client (instead of using a printer + post) can save a business hundreds (or even thousands) of pounds.

For an example of a PDF brochure click here

To find out more about my design for print (+PDF) service please click here…

Best,

Paul.