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Posts Tagged ‘SEO’

Online advertising ‘overtakes TV’

Thursday, October 1st, 2009

I suppose it was bound to happen, the amount spent on adverting online is more than the amount spent on television advertising.

Online spending grew to £1.752bn in the first half of 2009, TV spending dropped by 16.1% to £1.639bn.

What is classed as advertising online?

  • eMail campaigns
  • Classified adverts
  • Display adverts
  • Search engine marketing

The report by the Internet Advertising Bureau and PricewaterhouseCoopers said “The recession had accelerated the migration of advertising¬† spending to digital technology – from more traditional media such as print, radio and TV advertising to online”

Best,

Paul Newton.

Search Engine Optimisation

Wednesday, September 16th, 2009

Although it’s up to me to do all the techy ‘behind the scenes’ magic to make sure you’re website is coded correctly, it’s up to the website owner to make sure the actual content is relevant and accurate.

Google, and other search engines love quality content. I’ve put together a new page which explains how you can help…Take a look…

Best, Paul.